Is it the right time to bring in a fractional marketer?

So: you're a small but mighty founder-led learning company...how do you know if it's the right time to bring in a fractional marketer?

It is if the answer to 9/10 questions about sales and marketing specifics (like "What's your ICP?" and "Have you done a SWOT analysis recently?") is either "It's in my head" or "It's on the to-do list."

For a good while, that means you're being scrappy. But at a certain inflection point, it's just hampering chances for real growth.

Your instinct that it's not the right time to bring on a full-time gangly marketing apparatus is accurate. But it IS time for some help. That's where fractional marketers (i.e. me) come in.

I can make your to-do list actionable, get what's in your head into the hands of everyone who needs it, and solidify your instinctual positioning with real customer and partner insights.

So: you're a small but mighty founder-led learning company. Shall we talk?

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Scrappy and Process