Fractional Marketing
for Learning & Development, EdTech, and Education
I work with businesses that are ready for the next growth jump but are stuck because:
Marketing efforts generate activity but do not generate pipeline
Nobody can clearly explain what the company does
The brand voice changes every time a new person writes copy
I fix that. My specialty is taking scattered ideas and turning them into a unified engine that attracts, converts, closes, and scales. And then executing on it.
A Few Proof Points
Created 50 winning industry awards entries for a corporate edtech, collaborating with clients and partners for case studies.
Drove 40% sales growth by developing a demand generation program for a corporate edtech, based on a buyer persona-centric multidimensional scoring system using Hubspot and Salesforce
Grew contacts and social following over 500% (starting from zero) in 9 months for an AI startup.
Launched new email tone & approach for new course for an online course company, growing its revenue share to 16% during a 3x company growth year.
Deliverables that move numbers:
• A brand voice that sounds like one company—everywhere the customer sees you
• Demand generation that actually generates demand, not just clicks
• Strategic storytelling that creates trust with buyers and fuels sales conversations
• Clear ICPs and personas so you stop wasting time on the wrong customers