Fractional Head of Marketing
I work with small to mid-size businesses that are ready for the next growth jump but are stuck because:
Marketing efforts generate activity but do not generate pipeline
Nobody can clearly explain what the company does
The brand voice changes every time a new person writes copy
I fix that. My specialty is taking scattered ideas, messy positioning, and disconnected campaigns, and turning them into a unified engine that attracts, converts, and closes. And then executing on it.
Most companies start out doing marketing backward, making noise before they know what they should be saying. It’s a typical phase, but one that, at a certain inflection point, is just eating into revenue. I help companies stop with the guessing and create marketing that resonates and drives measurable results.
Deliverables that move numbers:
• A brand voice that sounds like one company—everywhere the customer sees you
• Demand generation that actually generates demand, not just clicks
• Strategic storytelling that creates trust with buyers and fuels sales conversations
• Clear ICPs and personas so you stop wasting time on the wrong customers
When I come in, CEOs get visibility into what marketing is doing, why it matters, and how it connects to revenue.
What I do:
Brand voice that sells
• Nail down who you are and how you speak
• Train internal teams to use the same voice so every touchpoint sounds consistent
Demand generation that fills pipeline
• Email and SMS nurture programs that convert
• Website conversion paths that capture buyers, not browsers
• Content and campaigns that correlate to sales
Strategic storytelling that opens doors
• Ghostwriting thought leadership for founders and product subject matter experts
• Case studies and customer stories that close deals
• Copywriting for video, social, and sales enablement
ICP and persona intelligence that saves money
• Identify your profitable customer, not just your possible customer
• Build segmentation that tells you where to invest and where to walk away