Marketing
for Learning & Development, EdTech, and Education companies
Fractional and project-based.
I work with learning-related businesses that are ready for the next growth jump but are stuck because:
Marketing efforts generate activity but do not generate pipeline
The marketing to-do list and strategy remains inside the founder’s head
Nobody can clearly explain what the company does
The brand voice changes every time a new person writes a LinkedIn post
I fix that. My specialty is taking the to-do list out of the founder’s head and executing on it. And then scaling marketing to match the company’s ambitions. Strategy + execution both. (Yes, both.)
A Few Proof Points
Drove 40% sales growth by building a persona-centric demand gen program across HubSpot and Salesforce
Created 50+ winning industry award entries (CLO Learning in Practice, Brandon Hall) with compelling client and partner case studies
Grew a startup's social audience 500%+ in 9 months from zero
Revamped a new product's email outreach approach, resulting in 16% of total revenue during a 3x company growth year
Deliverables that move numbers:
• A brand voice that sounds like one company—everywhere the customer sees you
• Demand generation that actually generates demand, not just clicks
• Strategic storytelling that creates trust with buyers and fuels sales conversations
• Clear ICPs and personas so you stop wasting time on the wrong customers